Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind in all market share segments.

Websites Categories

1 has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 204 other categories.

2 Improve Digital is leading in Soccer, Social Sciences, Airlines & Airports, Casinos and 7 other categories.


1 is leading in most countries, including United States, India, United Kingdom, Mexico and 139 other countries.

2 Improve Digital is leading in Italy, Sweden, Netherlands, Norway and 8 other countries.