Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Food & Drink and 214 other categories.

2 Improve Digital is leading in Soccer, Social Sciences, Rugby, Office Products and 3 other categories.


1 is leading in most countries, including United States, India, Great Britain, Poland and 148 other countries.

2 Improve Digital is leading in Sweden, Montenegro, Italy, Netherlands and 11 other countries.