Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 107 other categories.

2 Mercent is leading in Shopping, Clothing, Health, Home & Garden and 31 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Sweden, Norway and 58 other countries.

2 Mercent is leading in United States, India, Canada, Australia and 21 other countries.