Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 128 other categories.

2 Mercent is leading in Shopping, Clothing, Coupons, Home & Garden and 26 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Netherlands, Italy and 86 other countries.

2 Mercent is leading in United States, Portugal, Thailand, Uruguay and 18 other countries.