Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Music & Audio and 75 other categories.

2 Mercent is leading in Shopping, Clothing, Home & Garden, Video Games and 27 other categories.


1 Mercent is leading in most countries, including United States, Canada, United Kingdom, India and 49 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Germany and 37 other countries.