Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Mercent is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Games and 99 other categories.

2 Mercent is leading in Shopping, Coupons, Home & Garden, Fishing and 16 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Spain, Sweden and 71 other countries.

2 Mercent is leading in United States, Canada, India, Japan and 12 other countries.