Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Mercent is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 117 other categories.

2 Mercent is leading in Coupons, Home & Garden, Fishing, Products & Shopping and 14 other categories.


1 Improve Digital is leading in most countries, including Italy, Netherlands, Sweden, Spain and 67 other countries.

2 Mercent is leading in United States, Canada, Australia, South Africa and 14 other countries.