Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Moat is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 120 other categories.

2 Moat is leading in Computer & Electronics, Software, Reference, Maps and 14 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 58 other countries.

2 Moat is leading in United States, United Kingdom, Japan, Canada and 9 other countries.