Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Shopping and 102 other categories.

2 MSN Ads is leading in Transportation & Logistics, Business News, Fishing, Automotive News and 5 other categories.


1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 63 other countries.

2 MSN Ads is leading in India, New Zealand, Timor-leste, Zambia and 7 other countries.