Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Music & Audio and 64 other categories.

2 MSN Ads is leading in People & Society, News & Media, Computer & Electronics, Religion & Spirituality and 55 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 47 other countries.

2 MSN Ads is leading in United States, India, Canada, Australia and 11 other countries.