Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind Nativo in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 91 other categories.

2 Nativo is leading in News & Media, Autos & Vehicles, Internet & Telecom, Chats & Forums and 71 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Italy, Netherlands and 69 other countries.

2 Nativo is leading in United States, United Kingdom, Canada, Tokelau and 32 other countries.