Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Internet & Telecom, Chats & Forums and 84 other categories.

2 Improve Digital is leading in Arts & Entertainment, People & Society, Business & Industry, Shopping and 70 other categories.


1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 47 other countries.

2 Nativo is leading in United States, United Kingdom, Canada, Mexico and 34 other countries.