Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including Autos & Vehicles, News & Media, Internet & Telecom, Chats & Forums and 72 other categories.

2 Improve Digital is leading in Arts & Entertainment, Business & Industry, Shopping, Music & Audio and 53 other categories.


1 Nativo is leading in most countries, including United States, United Kingdom, Canada, Australia and 42 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Germany and 35 other countries.