Market Share by Top Websites

1 Nativo is leading in Top 10K Sites and Top 100K Sites.

2 Improve Digital is leading in Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Shopping, Games, People & Society and 64 other categories.

2 Nativo is leading in News & Media, Autos & Vehicles, Arts & Entertainment, Music & Audio and 60 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 54 other countries.

2 Nativo is leading in United States, United Kingdom, Canada, Russia and 28 other countries.