Market Share by Top Websites

1 Nativo is leading in The Entire Web.

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Internet & Telecom, Motorcycles and 66 other categories.

2 Improve Digital is leading in Arts & Entertainment, Business & Industry, Shopping, Music & Audio and 61 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 34 other countries.

2 Nativo is leading in United States, United Kingdom, Canada, Australia and 32 other countries.