Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Improve Digital is still behind Nativo in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 87 other categories.

2 Nativo is leading in News & Media, Autos & Vehicles, Internet & Telecom, Newspapers and 59 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, France, Sweden and 62 other countries.

2 Nativo is leading in United States, Canada, India, Viet Nam and 23 other countries.