Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites and The Entire Web.

2 Improve Digital is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 9 other categories.

2 Nielsen Display Ads is leading in Food & Drink, Home & Garden, Hobbies & Leisure, Lifestyle and 7 other categories.

Geography

1 Improve Digital is leading in most countries, including United States, Russia, Taiwan, Italy and 97 other countries.

2 Nielsen Display Ads is leading in France, United Kingdom, Canada, Belgium and 30 other countries.