Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Music & Audio and 164 other categories.

2 Improve Digital is leading in Soccer, Science, Social Sciences, Airlines & Airports and 16 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Italy, United Kingdom and 144 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Denmark and 8 other countries.