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Nielsen Display Ads is leading in Top 10K Sites and The Entire Web.
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Improve Digital is leading in Top 100K Sites and Top 1M Sites.
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Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 9 other categories.
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Nielsen Display Ads is leading in Food & Drink, Home & Garden, Hobbies & Leisure, Lifestyle and 7 other categories.
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Improve Digital is leading in most countries, including United States, Russia, Taiwan, Italy and 97 other countries.
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Nielsen Display Ads is leading in France, United Kingdom, Canada, Belgium and 30 other countries.