Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Internet & Telecom, Music & Audio and 155 other categories.

2 Improve Digital is leading in Soccer, Science, Fashion & Modeling, Reference and 11 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, United Kingdom and 144 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Iran, Norway and 2 other countries.