Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimatic is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Games and 110 other categories.

2 Optimatic is leading in Products & Shopping and Genealogy.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Spain, Sweden and 81 other countries.

2 Optimatic is leading in Ukraine, Pakistan, Hong Kong, Paraguay and one other country.