Market Share by Top Websites

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including News & Media, Shopping, Arts & Entertainment, Games and 92 other categories.

2 Parrable is leading in Business & Industry, Beauty & Fitness, Relationships & Dating, Real Estate and 25 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 53 other countries.

2 Parrable is leading in China, United States, Canada, Japan and 24 other countries.