Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PayClick is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Internet & Telecom and 119 other categories.

2 PayClick is leading in People & Society, Food & Drink, Cooking & Recipes, Computer & Electronics and 35 other categories.


1 Improve Digital is leading in most countries, including Sweden, Montenegro, Netherlands, Norway and 85 other countries.

2 PayClick is leading in Italy, Switzerland, Serbia, Kenya and 11 other countries.