Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PayClick is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Internet & Telecom and 103 other categories.

2 PayClick is leading in People & Society, Food & Drink, Cooking & Recipes, Soccer and 40 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Norway, Spain and 65 other countries.

2 PayClick is leading in Italy, Tunisia, Thailand, Croatia and 6 other countries.