Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PayClick is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Internet & Telecom and 103 other categories.

2 PayClick is leading in People & Society, Food & Drink, Cooking & Recipes, Health and 39 other categories.


1 Improve Digital is leading in most countries, including Norway, Sweden, Netherlands, Spain and 67 other countries.

2 PayClick is leading in Italy, China, Israel, Croatia and 4 other countries.