Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PayClick is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Internet & Telecom, Shopping and 90 other categories.

2 PayClick is leading in People & Society, Business & Industry, Food & Drink, Cooking & Recipes and 45 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Norway, Sweden, Spain and 68 other countries.

2 PayClick is leading in Italy, Albania, Benin, Georgia and 2 other countries.