Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PayClick is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Shopping, Music & Audio, Career & Education, Games and 62 other categories.

2 PayClick is leading in People & Society, Arts & Entertainment, News & Media, Business & Industry and 45 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 51 other countries.

2 PayClick is leading in Italy, Tunisia, Portugal, Latvia and 2 other countries.