Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PayClick is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Shopping, Music & Audio, Career & Education, Games and 59 other categories.

2 PayClick is leading in People & Society, Arts & Entertainment, Business & Industry, News & Media and 50 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 52 other countries.

2 PayClick is leading in Italy, Romania, Croatia, Albania and 4 other countries.