Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Internet & Telecom and 94 other categories.

2 Platform161 is leading in Business & Industry, Travel, Marketing & Advertising, Science and 52 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Italy, Norway and 75 other countries.

2 Platform161 is leading in Netherlands, United States, Brazil, Turkey and 23 other countries.