Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Platform161 is still behind Improve Digital in all market share segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Internet & Telecom and 67 other categories.

2 Improve Digital is leading in Arts & Entertainment, Music & Audio, Career & Education, Games and 50 other categories.


1 Improve Digital is leading in most countries, including Sweden, Spain, Poland, Italy and 32 other countries.

2 Platform161 is leading in Netherlands, Germany, Turkey, Belgium and 16 other countries.