Market Share by Top Websites

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including News & Media, Shopping, Games, Arts & Entertainment and 66 other categories.

2 Platform161 is leading in Business & Industry, Autos & Vehicles, Travel, Career & Education and 51 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Spain, Germany, Norway and 58 other countries.

2 Platform161 is leading in Netherlands, Sweden, Turkey, Belgium and 15 other countries.