Market Share by Top Websites

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Shopping, People & Society and 99 other categories.

2 Platform161 is leading in Business & Industry, Autos & Vehicles, Travel, Social Sciences and 35 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, France, Spain, Norway and 67 other countries.

2 Platform161 is leading in Netherlands, Sweden, Turkey, Belgium and 17 other countries.