Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 87 other categories.

2 Platform161 is leading in Business & Industry, Marketing & Advertising, Real Estate, Science and 48 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Norway, Sweden, France and 52 other countries.

2 Platform161 is leading in Netherlands, Brazil, Turkey, Russia and 22 other countries.