Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Internet & Telecom and 86 other categories.

2 Platform161 is leading in Business & Industry, Marketing & Advertising, Science, Social Sciences and 52 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Norway, Spain, France and 52 other countries.

2 Platform161 is leading in Netherlands, Sweden, Brazil, United States and 25 other countries.