Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 89 other categories.

2 Platform161 is leading in Business & Industry, Marketing & Advertising, Travel, Real Estate and 45 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Norway, Italy, Spain and 56 other countries.

2 Platform161 is leading in Netherlands, Turkey, Belgium, Brazil and 12 other countries.