Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, People & Society and 67 other categories.

2 Improve Digital is leading in Arts & Entertainment, Music & Audio, Career & Education, Sports and 48 other categories.


1 Improve Digital is leading in most countries, including Sweden, Spain, Italy, Poland and 45 other countries.

2 Platform161 is leading in Netherlands, Germany, Turkey, Belgium and 23 other countries.