Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Platform161 is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 87 other categories.

2 Platform161 is leading in Business & Industry, Marketing & Advertising, Real Estate, Science and 44 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Norway, Spain, Germany and 56 other countries.

2 Platform161 is leading in Netherlands, Turkey, Brazil, Russia and 16 other countries.