Market Share by Top Websites

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Shopping, Games and 67 other categories.

2 Platform161 is leading in Business & Industry, Autos & Vehicles, Travel, Career & Education and 52 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Spain, France, Norway and 54 other countries.

2 Platform161 is leading in Netherlands, Sweden, Turkey, Austria and 13 other countries.