Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Platform161 is still behind Improve Digital in all market share segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Real Estate and 62 other categories.

2 Improve Digital is leading in Arts & Entertainment, News & Media, Music & Audio, Career & Education and 54 other categories.


1 Improve Digital is leading in most countries, including Sweden, Spain, Germany, Poland and 39 other countries.

2 Platform161 is leading in Netherlands, Turkey, Belgium, Brazil and 18 other countries.