Market Share by Top Websites

1 Improve Digital is leading in Top 1M Sites and The Entire Web.

2 Plista is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 99 other categories.

2 Plista is leading in News & Media, Health, Newspapers, Computer & Electronics and 49 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 51 other countries.

2 Plista is leading in Germany, Poland, China, Switzerland and 22 other countries.