Market Share by Top Websites

1 Improve Digital is leading in Top 1M Sites and The Entire Web.

2 Plista is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 88 other categories.

2 Plista is leading in News & Media, Music & Audio, Health, Marketing & Advertising and 58 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Sweden, Norway and 50 other countries.

2 Plista is leading in Germany, Poland, China, Switzerland and 19 other countries.