Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PointRoll is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Health and 61 other categories.

2 Improve Digital is leading in Arts & Entertainment, Shopping, Music & Audio, Career & Education and 60 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 46 other countries.

2 PointRoll is leading in United States, Canada, India, United Kingdom and 18 other countries.