Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PointRoll is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 99 other categories.

2 PointRoll is leading in Health, Religion & Spirituality, Autos & Vehicles, Transportation & Logistics and 44 other categories.


1 Improve Digital is leading in most countries, including Italy, Netherlands, Norway, Sweden and 60 other countries.

2 PointRoll is leading in United States, Canada, India, Turkey and 12 other countries.