Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PointRoll is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 128 other categories.

2 PointRoll is leading in Construction & Maintenance, Law & Government, Government, Medicine and 12 other categories.


1 Improve Digital is leading in most countries, including Italy, Netherlands, France, Sweden and 78 other countries.

2 PointRoll is leading in United States, Canada, Japan, Kenya and 5 other countries.