Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PointRoll is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 64 other categories.

2 PointRoll is leading in People & Society, Business & Industry, News & Media, Health and 64 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 37 other countries.

2 PointRoll is leading in United States, Canada, India, United Kingdom and 18 other countries.