Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Improve Digital is leading in Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Music & Audio and 83 other categories.

2 Popin is leading in News & Media, Health, Celebrities & Entertainment News, Technology News and 17 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 46 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, United States and 20 other countries.