Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Shopping, Games, People & Society and 87 other categories.

2 Popin is leading in News & Media, Arts & Entertainment, Magazines & E-Zines, Newspapers and 33 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 59 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, United States and 16 other countries.