Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind Popin in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 121 other categories.

2 Popin is leading in Beauty, Search Engine, Motorcycles, Pets and 13 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 56 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, United States and 17 other countries.