Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind Popin in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Music & Audio and 86 other categories.

2 Popin is leading in News & Media, Health, Celebrities & Entertainment News, Computer & Electronics and 22 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 41 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, United States and 16 other countries.