Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Improve Digital is leading in Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 118 other categories.

2 Popin is leading in Newspapers, Magazines & E-Zines, Technology News, Beauty & Fitness and 22 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 56 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, United States and 16 other countries.