Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 120 other categories.

2 Popin is leading in Beauty, Beauty & Fitness, Golf, Womens Interests and 17 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Norway, Sweden and 53 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, United States and 14 other countries.