Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Predicta is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Music & Audio and 94 other categories.

2 Predicta is leading in People & Society, News & Media, Religion & Spirituality, Government and 3 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 51 other countries.

2 Predicta is leading in Brazil.