Market Share by Top Websites

1 Improve Digital is leading in Top 1M Sites and The Entire Web.

2 RichRelevance is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Music & Audio and 74 other categories.

2 RichRelevance is leading in Shopping, Clothing, Consumer Electronics, General Merchandise and 45 other categories.

Geography

1 RichRelevance is leading in most countries, including United States, Russia, United Kingdom, France and 45 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Italy and 27 other countries.