Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Scupio is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 133 other categories.

2 Scupio is leading in General Merchandise, Nursery & Playroom, Publications, Restaurants & Delivery and 2 other categories.


1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 68 other countries.

2 Scupio is leading in Taiwan, Hong Kong, China, Philippines and 2 other countries.