Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Scupio is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 138 other categories.

2 Scupio is leading in Nursery & Playroom, Publications, Medicine, Restaurants & Delivery and one other category.


1 Improve Digital is leading in most countries, including Sweden, Montenegro, Italy, Netherlands and 87 other countries.

2 Scupio is leading in Taiwan, Hong Kong, China and Viet Nam.