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Scupio is leading in The Entire Web.
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Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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Scupio has better usage coverage in more websites categories. Including Travel & Tourism, Food & Drink, Lifestyle, Computers Electronics & Technology and 15 other categories.
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Improve Digital is leading in Games, Sports, Reference Materials, Home & Garden and one other category.
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Improve Digital is leading in most countries, including United States, France, Russia, Italy and 128 other countries.
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Scupio is leading in Taiwan, Hong Kong, China, Malaysia and 5 other countries.