Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Silverpop is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 82 other categories.

2 Silverpop is leading in Business & Industry, Shopping, Death, Health and 63 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Spain and 53 other countries.

2 Silverpop is leading in United States, United Kingdom, Australia, Czech Republic and 24 other countries.