Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Silverpop is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Silverpop has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Death and 72 other categories.

2 Improve Digital is leading in Arts & Entertainment, News & Media, Music & Audio, Career & Education and 55 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 41 other countries.

2 Silverpop is leading in United States, United Kingdom, Australia, Canada and 21 other countries.