Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 203 other categories.

2 Improve Digital is leading in Soccer, Online, Weather, Maps and 4 other categories.


1 is leading in most countries, including United States, Australia, Canada, France and 123 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Italy and 17 other countries.