Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Simply is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including News & Media, Shopping, Games, Career & Education and 80 other categories.

2 Simply is leading in People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 70 other categories.


1 Improve Digital is leading in most countries, including Sweden, Montenegro, Netherlands, Norway and 59 other countries.

2 Simply is leading in Italy, United Kingdom, Australia, India and 34 other countries.