Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Simply is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 77 other categories.

2 Improve Digital is leading in News & Media, Shopping, Career & Education, Autos & Vehicles and 67 other categories.


1 Improve Digital is leading in most countries, including Netherlands, Norway, Sweden, Spain and 53 other countries.

2 Simply is leading in Italy, Russia, Australia, Turkey and 14 other countries.