Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Simply is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 81 other categories.

2 Improve Digital is leading in News & Media, Shopping, Games, Career & Education and 69 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 60 other countries.

2 Simply is leading in Australia, Czech Republic, Philippines, Portugal and 13 other countries.