Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Simply is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Sports and 76 other categories.

2 Improve Digital is leading in News & Media, Internet & Telecom, Shopping, Career & Education and 70 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Norway, Spain and 53 other countries.

2 Simply is leading in Italy, Australia, India, Japan and 17 other countries.