Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Simply is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 120 other categories.

2 Simply is leading in Music & Audio, Software, Accommodation & Hotels, Photography and 15 other categories.


1 Improve Digital is leading in most countries, including Netherlands, France, Sweden, Spain and 72 other countries.

2 Simply is leading in Italy, Australia, India, Croatia and 7 other countries.