Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Simply is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, News & Media and 77 other categories.

2 Simply is leading in Sports, Music & Audio, Computer & Electronics, Soccer and 31 other categories.


1 Improve Digital is leading in most countries, including Netherlands, Sweden, Spain, Norway and 65 other countries.

2 Simply is leading in Italy, Australia, Colombia, Portugal and 11 other countries.