Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SiteScout is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 12 other categories.

2 SiteScout is leading in Food & Drink, Health, Finance, Business & Consumer Services and 4 other categories.

Geography

1 Improve Digital is leading in most countries, including France, Russia, Taiwan, Italy and 89 other countries.

2 SiteScout is leading in United States, Canada, India, Mexico and 39 other countries.