Market Share by Top Websites

1 SiteScout is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to SiteScout in all segments.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Adult and 188 other categories.

2 Improve Digital is leading in Online, Classifieds, Airlines & Airports, Office Products and 4 other categories.

Geography

1 SiteScout is leading in most countries, including United States, India, Canada, Spain and 141 other countries.

2 Improve Digital is leading in Netherlands, Italy, Sweden, Norway and 11 other countries.