Market Share by Top Websites

1 SiteScout is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to SiteScout in all segments.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Music & Audio and 215 other categories.

2 Improve Digital is leading in Associations and Horses.

Geography

1 SiteScout is leading in most countries, including United States, India, Indonesia, Canada and 135 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Iran, Norway and 2 other countries.