Market Share by Top Websites

1 SiteScout is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind SiteScout in all market share segments.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Adult and 182 other categories.

2 Improve Digital is leading in Soccer, Social Sciences, Classifieds, Airlines & Airports and 15 other categories.

Geography

1 SiteScout is leading in most countries, including United States, India, Canada, Spain and 132 other countries.

2 Improve Digital is leading in Italy, Netherlands, France, Sweden and 14 other countries.