Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sojern is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 19 other categories.

2 Sojern is leading in Travel & Tourism.

Geography

1 Improve Digital is leading in most countries, including France, Russia, Taiwan, Italy and 80 other countries.

2 Sojern is leading in United States, Canada, Australia, Mexico and 51 other countries.