Market Share by Top Websites

1 Sojern is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 Improve Digital is leading in Top 100K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 109 other categories.

2 Sojern is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 31 other categories.

Geography

1 Sojern is leading in most countries, including United States, Canada, United Kingdom, Mexico and 77 other countries.

2 Improve Digital is leading in Italy, Netherlands, France, Sweden and 36 other countries.