Market Share by Top Websites

1 Sojern is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Sojern in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Shopping, Games and 81 other categories.

2 Sojern is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 39 other categories.

Geography

1 Sojern is leading in most countries, including United States, United Kingdom, Canada, Mexico and 70 other countries.

2 Improve Digital is leading in Netherlands, Italy, Sweden, Spain and 31 other countries.