Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Sojern is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 111 other categories.

2 Sojern is leading in Travel, Accommodation & Hotels, Tourism, Autos & Vehicles and 29 other categories.

Geography

1 Sojern is leading in most countries, including United States, Canada, United Kingdom, Mexico and 57 other countries.

2 Improve Digital is leading in Italy, Sweden, Netherlands, Norway and 35 other countries.