Market Share by Top Websites

1 Sojern is leading in Top 10K Sites and Top 1M Sites.

2 Improve Digital is leading in Top 100K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 109 other categories.

2 Sojern is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 31 other categories.

Geography

1 Sojern is leading in most countries, including United States, Canada, Great Britain, Mexico and 69 other countries.

2 Improve Digital is leading in Sweden, Montenegro, Italy, Netherlands and 52 other countries.