Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Specific Media is still behind Improve Digital in all market share segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Shopping, Computer & Electronics and 103 other categories.

2 Improve Digital is leading in Arts & Entertainment, Music & Audio, Games, Education and 41 other categories.


1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, France and 38 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Germany and 31 other countries.