Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Specific Media is still behind Improve Digital in all market share segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 107 other categories.

2 Improve Digital is leading in Music & Audio, Games, Education, Cooking & Recipes and 38 other categories.


1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, India and 44 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Poland and 24 other countries.