Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Shopping, Computer & Electronics and 91 other categories.

2 Improve Digital is leading in Arts & Entertainment, News & Media, Internet & Telecom, Sports and 62 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Spain and 47 other countries.

2 Specific Media is leading in United States, United Kingdom, Denmark, India and 33 other countries.