Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Specific Media is still behind Improve Digital in all market share segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Shopping, Computer & Electronics and 86 other categories.

2 Improve Digital is leading in Arts & Entertainment, News & Media, Internet & Telecom, Music & Audio and 68 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 44 other countries.

2 Specific Media is leading in United States, United Kingdom, Denmark, India and 35 other countries.