Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, News & Media, Shopping, Games and 73 other categories.

2 Specific Media is leading in Travel, Religion & Spirituality, Computer & Electronics, Tourism and 46 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 57 other countries.

2 Specific Media is leading in United States, United Kingdom, Denmark, India and 19 other countries.