Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Shopping, Computer & Electronics and 106 other categories.

2 Improve Digital is leading in Arts & Entertainment, Music & Audio, Games, Education and 40 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, France and 42 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Italy and 33 other countries.