Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Shopping and 77 other categories.

2 Specific Media is leading in Autos & Vehicles, Computer & Electronics, Religion & Spirituality, Tourism and 43 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 47 other countries.

2 Specific Media is leading in United States, United Kingdom, Denmark, India and 25 other countries.