Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 88 other categories.

2 Improve Digital is leading in Career & Education, Sports, Games, Food & Drink and 40 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 39 other countries.

2 SpecificClick is leading in United States, United Kingdom, Indonesia, Norway and 29 other countries.