Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Internet & Telecom and 98 other categories.

2 SpecificClick is leading in People & Society, Religion & Spirituality, Health, Computer & Electronics and 56 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Netherlands, Italy and 67 other countries.

2 SpecificClick is leading in United States, Brazil, India, Canada and 27 other countries.