Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Internet & Telecom and 74 other categories.

2 SpecificClick is leading in People & Society, Religion & Spirituality, Autos & Vehicles, Health and 69 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 47 other countries.

2 SpecificClick is leading in United States, Canada, Russia, Indonesia and 16 other countries.