Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 87 other categories.

2 Improve Digital is leading in Career & Education, Games, Sports, Education and 39 other categories.

Geography

1 SpecificClick is leading in most countries, including United States, Norway, United Kingdom, Indonesia and 32 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Poland and 31 other countries.