Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 85 other categories.

2 Improve Digital is leading in Business & Industry, Career & Education, Games, Sports and 44 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 32 other countries.

2 SpecificClick is leading in United States, Indonesia, United Kingdom, India and 25 other countries.