Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Spongecell is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Shopping and 107 other categories.

2 Spongecell is leading in Telecommunications, Online Marketing, Consumer Electronics, Hair and 4 other categories.


1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 65 other countries.

2 Spongecell is leading in United States, China, South Korea, Brunei Darussalam and one other country.