Market Share by Top Websites

1 is leading in The Entire Web.

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including News & Media, Business & Industry, Shopping, Sports and 89 other categories.

2 is leading in Arts & Entertainment, People & Society, Internet & Telecom, Games and 61 other categories.


1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, France and 64 other countries.

2 is leading in Germany, Austria, Switzerland, Russia and 15 other countries.