Market Share by Top Websites

1 is leading in The Entire Web.

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Games, Video Games and 68 other categories.

2 Improve Digital is leading in News & Media, Shopping, Career & Education, Food & Drink and 53 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 37 other countries.

2 is leading in Germany, Austria, United States, Switzerland and 23 other countries.