Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 SpotX is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 102 other categories.

2 SpotX is leading in Autos & Vehicles, Car Buying, Chats & Forums, Motorcycles and 33 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Norway, Sweden, Netherlands and 41 other countries.

2 SpotX is leading in United States, Mexico, Russia, Argentina and 39 other countries.