Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, SpotX is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 100 other categories.

2 SpotX is leading in Autos & Vehicles, Car Buying, Newspapers, Automotive Industry and 38 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Spain and 51 other countries.

2 SpotX is leading in United States, United Kingdom, Russia, Belgium and 17 other countries.