Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpotX is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 108 other categories.

2 SpotX is leading in Autos & Vehicles, Car Buying, Motorcycles, Automotive Industry and 22 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Norway, Sweden and 53 other countries.

2 SpotX is leading in United States, Russia, Greece, Thailand and 13 other countries.