Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, SpotX is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Music & Audio and 73 other categories.

2 SpotX is leading in News & Media, Autos & Vehicles, Car Buying, Sports and 33 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 38 other countries.

2 SpotX is leading in United States, United Kingdom, Russia, Thailand and 21 other countries.