Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 SpotX is leading in Top 100K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Music & Audio and 66 other categories.

2 SpotX is leading in News & Media, Autos & Vehicles, Sports, Car Buying and 60 other categories.

Geography

1 SpotX is leading in most countries, including United States, Germany, United Kingdom, Russia and 35 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Poland and 26 other countries.