Market Share by Top Websites

1 SpotX is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to SpotX in all segments.

Websites Categories

1 SpotX has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 236 other categories.

2 Improve Digital hasn't got a lead over SpotX in any websites category.

Geography

1 SpotX is leading in most countries, including United States, Germany, France, Austria and 199 other countries.

2 Improve Digital is leading in Sweden, Montenegro, Norway, Niue and one other country.