Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Spring Metrics is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Shopping, Business & Industry, Health, Travel and 64 other categories.

2 Improve Digital is leading in Arts & Entertainment, News & Media, Music & Audio, Career & Education and 59 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 45 other countries.

2 Spring Metrics is leading in United States, Canada, Australia, India and 18 other countries.