Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Spring Metrics is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Music & Audio, Career & Education and 63 other categories.

2 Spring Metrics is leading in Shopping, Business & Industry, Health, Autos & Vehicles and 58 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 41 other countries.

2 Spring Metrics is leading in United States, Canada, United Kingdom, Australia and 13 other countries.