Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Shopping, Games, Internet & Telecom and 62 other categories.

2 Sprinkle is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 59 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Spain, France and 59 other countries.

2 Sprinkle is leading in Czech Republic, Slovakia, Sweden, Norway and 13 other countries.