Market Share by Top Websites

1 Improve Digital is leading in Top 1M Sites and The Entire Web.

2 Sprinkle is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 105 other categories.

2 Sprinkle is leading in Newspapers, Technology News, Photography, Nursery & Playroom and 29 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Norway, Germany and 53 other countries.

2 Sprinkle is leading in Sweden, Czech Republic, Slovakia, Denmark and 11 other countries.