Market Share by Top Websites

1 Improve Digital is leading in Top 1M Sites and The Entire Web.

2 Sprinkle is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Internet & Telecom and 109 other categories.

2 Sprinkle is leading in People & Society, Newspapers, TV & Video, Photography and 41 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Italy, Netherlands and 80 other countries.

2 Sprinkle is leading in Czech Republic, Slovakia, Denmark, Finland and 8 other countries.