Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sprinkle is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Shopping, Career & Education, Games and 62 other categories.

2 Sprinkle is leading in Arts & Entertainment, News & Media, Music & Audio, People & Society and 43 other categories.


1 Improve Digital is leading in most countries, including Netherlands, Poland, Iran, Germany and 40 other countries.

2 Sprinkle is leading in Sweden, Norway, Denmark, Slovakia and 16 other countries.