Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sproutable is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Shopping, Music & Audio, Games and 69 other categories.

2 Sproutable is leading in Arts & Entertainment, News & Media, People & Society, Internet & Telecom and 40 other categories.

Geography

1 Sproutable is leading in most countries, including United States, India, Pakistan, Viet Nam and 48 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Poland and 27 other countries.