Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sproutable is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 106 other categories.

2 Sproutable is leading in TV & Video, Movies, Computer & Electronics, Software and 25 other categories.

Geography

1 Sproutable is leading in most countries, including United States, India, Pakistan, Viet Nam and 46 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Italy and 42 other countries.