Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sproutable is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Music & Audio and 69 other categories.

2 Sproutable is leading in News & Media, People & Society, Internet & Telecom, Movies and 45 other categories.


1 Sproutable is leading in most countries, including United States, India, Pakistan, Viet Nam and 42 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Italy and 34 other countries.