Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 203 other categories.

2 Improve Digital is leading in Soccer, Classifieds, Publishing & Printing, Associations and 2 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Canada, Australia, Germany and 119 other countries.

2 Improve Digital is leading in Italy, Netherlands, Norway, Sweden and 7 other countries.