Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, People & Society and 208 other categories.

2 Improve Digital is leading in Soccer, Classifieds, Maps, Associations and 3 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Australia, Germany, United Kingdom and 125 other countries.

2 Improve Digital is leading in Italy, Norway, Sweden, Netherlands and 7 other countries.