Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Autos & Vehicles and 207 other categories.

2 Improve Digital is leading in Social Sciences, Classifieds, Associations, Philosophy and one other category.


1 TradeDesk is leading in most countries, including United States, Australia, Germany, United Kingdom and 131 other countries.

2 Improve Digital is leading in Italy, Sweden, Netherlands, Norway and 3 other countries.