Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 213 other categories.

2 Improve Digital is leading in Games, Online, Maps, Gay, Lesbian and & Bisexual.

Geography

1 TradeDesk is leading in most countries, including United States, France, Germany, Australia and 159 other countries.

2 Improve Digital is leading in Netherlands, Tonga, Cameroon, Uzbekistan and 2 other countries.