Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 196 other categories.

2 Improve Digital is leading in Maps, Dictionaries & Encyclopedias, Associations, Philosophy and one other category.


1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Australia and 99 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Iran, Nigeria and 8 other countries.