Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 206 other categories.

2 Improve Digital is leading in Fashion & Modeling, Online, Classifieds, Associations and one other category.

Geography

1 TradeDesk is leading in most countries, including United States, United Kingdom, Australia, Germany and 117 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Iran and 8 other countries.