Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDoubler is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Games, News & Media, Science & Education and 13 other categories.

2 TradeDoubler is leading in Travel & Tourism, Computers Electronics & Technology, E-commerce & Shopping, Lifestyle and 3 other categories.

Geography

1 Improve Digital is leading in most countries, including United States, Russia, Taiwan, Brazil and 89 other countries.

2 TradeDoubler is leading in Spain, France, Sweden, Italy and 42 other countries.