Market Share by Top Websites

1 TradeDoubler is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to TradeDoubler in all segments.

Websites Categories

1 TradeDoubler has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 209 other categories.

2 Improve Digital is leading in Horses.

Geography

1 TradeDoubler is leading in most countries, including France, Italy, Sweden, Spain and 147 other countries.

2 Improve Digital is leading in Myanmar, Nigeria and French Guiana.