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TripleLift is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
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Improve Digital is leading in Top 10K Sites.
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TripleLift has better usage coverage in more websites categories. Including Food & Drink, Home & Garden, Travel & Tourism, Games and 12 other categories.
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Improve Digital is leading in Arts & Entertainment, News & Media, E-commerce & Shopping, Adult and 4 other categories.
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Improve Digital is leading in most countries, including Russia, Taiwan, Italy, Netherlands and 88 other countries.
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TripleLift is leading in United States, United Kingdom, France, Germany and 29 other countries.