Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Improve Digital is still behind TripleLift in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 87 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Sports, Shopping and 74 other categories.


1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, France and 65 other countries.

2 TripleLift is leading in United States, United Kingdom, Australia, Canada and 14 other countries.