Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 TripleLift is leading in Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 98 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Health, Home & Garden and 35 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Norway, Sweden, Italy and 61 other countries.

2 TripleLift is leading in United States, Canada, Australia, Japan and 8 other countries.