Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 85 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Sports, Shopping and 79 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Netherlands, Italy and 69 other countries.

2 TripleLift is leading in United States, United Kingdom, Australia, Canada and 19 other countries.