Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites and The Entire Web.

2 TripleLift is leading in Top 10K Sites and Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 102 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Health, Home & Garden and 35 other categories.

Geography

1 Improve Digital is leading in most countries, including Norway, Netherlands, Sweden, Spain and 55 other countries.

2 TripleLift is leading in United States, Canada, Japan, Australia and 9 other countries.