Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TripleLift is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Music & Audio and 67 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, People & Society, Shopping and 60 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 42 other countries.

2 TripleLift is leading in United States, United Kingdom, Philippines, Japan and 18 other countries.