Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 TripleLift is leading in Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, News & Media, Music & Audio, Career & Education and 70 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Arts & Entertainment, People & Society and 58 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 35 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, India and 12 other countries.