Market Share by Top Websites

1 Improve Digital is leading in The Entire Web.

2 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 95 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Sports, Travel and 57 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 55 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, Australia and 12 other countries.