Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Twitter Advertising in all segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Shopping and 229 other categories.

2 Improve Digital is leading in Horses.

Geography

1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, India and 207 other countries.

2 Improve Digital is leading in Sweden, Montenegro, Norway, Niue and 2 other countries.