Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Twitter Advertising in all segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 206 other categories.

2 Improve Digital is leading in Online, Board & Card Games, Associations and Horses.

Geography

1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, Spain and 136 other countries.

2 Improve Digital is leading in Sweden, Iran, Myanmar and Suriname.