Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vdopia is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 119 other categories.

2 Vdopia is leading in TV & Video, Search Engine, Computer Security, Ad Network and 8 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Spain and 63 other countries.

2 Vdopia is leading in India, Indonesia, Thailand, Kenya and 4 other countries.