Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 VisualDNA is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including People & Society, Business & Industry, Internet & Telecom, Shopping and 97 other categories.

2 VisualDNA is leading in Arts & Entertainment, News & Media, Newspapers, Humor and 59 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 50 other countries.

2 VisualDNA is leading in United Kingdom, United States, Russia, Brazil and 24 other countries.