Market Share by Top Websites

1 Improve Digital is leading in Top 1M Sites and The Entire Web.

2 VisualDNA is leading in Top 100K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Sports and 88 other categories.

2 VisualDNA is leading in Arts & Entertainment, People & Society, News & Media, Humor and 55 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Spain and 43 other countries.

2 VisualDNA is leading in United Kingdom, United States, Russia, Brazil and 34 other countries.