Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 VisualDNA is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including People & Society, Business & Industry, Internet & Telecom, Shopping and 96 other categories.

2 VisualDNA is leading in Arts & Entertainment, News & Media, Humor, Adult and 54 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Norway, Sweden and 52 other countries.

2 VisualDNA is leading in United Kingdom, United States, Russia, Brazil and 25 other countries.