Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, VisualDNA is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Shopping and 94 other categories.

2 VisualDNA is leading in TV & Video, Relationships & Dating, Newspapers, Online Marketing and 12 other categories.


1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 52 other countries.

2 VisualDNA is leading in United Kingdom, United States, Russia, Australia and 25 other countries.