Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, VisualDNA is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Sports and 85 other categories.

2 VisualDNA is leading in Arts & Entertainment, People & Society, News & Media, Humor and 60 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 43 other countries.

2 VisualDNA is leading in United Kingdom, United States, Russia, India and 25 other countries.