Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, VisualDNA is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 VisualDNA has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 78 other categories.

2 Improve Digital is leading in Shopping, Music & Audio, Sports, Games and 52 other categories.

Geography

1 VisualDNA is leading in most countries, including United Kingdom, United States, Russia, Australia and 37 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Italy and 32 other countries.