Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 VisualDNA is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Music & Audio and 84 other categories.

2 VisualDNA is leading in Arts & Entertainment, People & Society, News & Media, Humor and 57 other categories.

Geography

1 Improve Digital is leading in most countries, including Norway, Netherlands, Sweden, Spain and 44 other countries.

2 VisualDNA is leading in United Kingdom, United States, Russia, Canada and 28 other countries.