Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, VisualDNA is still behind Improve Digital in all market share segments.

Websites Categories

1 VisualDNA has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 70 other categories.

2 Improve Digital is leading in Shopping, Sports, Games, Food & Drink and 51 other categories.


1 VisualDNA is leading in most countries, including United States, United Kingdom, Russia, Canada and 43 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Germany and 31 other countries.