Market Share by Top Websites

1 Improve Digital is leading in The Entire Web.

2 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, News & Media and 69 other categories.

2 Yieldlab is leading in Sports, Travel, Tourism, Music & Audio and 46 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 59 other countries.

2 Yieldlab is leading in Germany, Austria, Australia, South Korea and 4 other countries.