Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Yieldlab is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Career & Education and 68 other categories.

2 Yieldlab is leading in News & Media, People & Society, Music & Audio, Internet & Telecom and 53 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 31 other countries.

2 Yieldlab is leading in Germany, France, Switzerland, Austria and 10 other countries.