Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Yieldlab is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 98 other categories.

2 Yieldlab is leading in Newspapers, Magazines & E-Zines, Telecommunications, Home & Garden and 32 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 54 other countries.

2 Yieldlab is leading in Germany, Austria, Switzerland, Slovenia and 6 other countries.