Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Yieldlab is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 108 other categories.

2 Yieldlab is leading in Jobs & Employment, Pets & Animals, Investing, Relationships & Dating and 23 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Norway, Sweden and 51 other countries.

2 Yieldlab is leading in Germany, Austria, Switzerland, China and 11 other countries.