Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Yieldlab is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 111 other categories.

2 Yieldlab is leading in Newspapers, Pets & Animals, Software, Pets and 13 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 59 other countries.

2 Yieldlab is leading in Germany, Switzerland, Austria, Slovenia and 9 other countries.