Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Yieldlab is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 111 other categories.

2 Yieldlab is leading in Pets & Animals, Relationships & Dating, Investing, Software and 20 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 52 other countries.

2 Yieldlab is leading in Germany, Austria, Switzerland, Turkey and 8 other countries.