Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Yieldlab is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 107 other categories.

2 Yieldlab is leading in Telecommunications, Magazines & E-Zines, Software, Pets & Animals and 26 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Norway, Sweden, Netherlands and 58 other countries.

2 Yieldlab is leading in Germany, Austria, Turkey, China and 6 other countries.