Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, YuMe is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, News & Media, Shopping, Career & Education and 66 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, Music & Audio, TV & Video and 39 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 41 other countries.

2 YuMe is leading in United States, India, United Kingdom, Canada and 12 other countries.