Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 147 other categories.

2 Improve Digital is leading in Clothing, Airlines & Airports, Fashion & Modeling, Makes & Models and 27 other categories.

Geography

1 YuMe is leading in most countries, including France, United States, Spain, Mexico and 143 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Denmark and 12 other countries.