Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind YuMe in all market share segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Chats & Forums and 157 other categories.

2 Improve Digital is leading in Marketing & Advertising, Clothing, Fashion & Modeling, Classifieds and 29 other categories.

Geography

1 YuMe is leading in most countries, including France, United States, Mexico, Spain and 138 other countries.

2 Improve Digital is leading in Sweden, Montenegro, Italy, Netherlands and 18 other countries.