Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 131 other categories.

2 Improve Digital is leading in Shopping, Marketing & Advertising, Clothing, Social Sciences and 40 other categories.


1 YuMe is leading in most countries, including France, United States, Spain, United Kingdom and 87 other countries.

2 Improve Digital is leading in Italy, Sweden, Netherlands, Norway and 27 other countries.