Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Shopping, Career & Education, Sports and 66 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 42 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 42 other countries.

2 YuMe is leading in United States, India, Canada, Colombia and 16 other countries.