Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, zapunited is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Internet & Telecom and 120 other categories.

2 zapunited is leading in People & Society, Adult, Photography, Celebrities & Entertainment News and 22 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 62 other countries.

2 zapunited is leading in India, New Zealand, Viet Nam, Serbia and 2 other countries.