Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, zapunited is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 138 other categories.

2 zapunited is leading in Humor, Public Health & Safety and Social Network.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, France, Sweden and 83 other countries.

2 zapunited is leading in India, Pakistan, Kuwait, Lebanon and one other country.