Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, zapunited is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including News & Media, Business & Industry, Internet & Telecom, Shopping and 108 other categories.

2 zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 25 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Norway, Sweden, Italy and 67 other countries.

2 zapunited is leading in India, Pakistan, Singapore, Philippines and 2 other countries.