Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, IndexTools is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 IndexTools has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Travel and 66 other categories.

2 mParticle is leading in News & Media, Newspapers, Arts & Entertainment, Restaurants & Delivery and 13 other categories.

Geography

1 IndexTools is leading in most countries, including United States, China, Germany, United Kingdom and 30 other countries.

2 mParticle is leading in Canada, Brazil, Turkey, Japan and 9 other countries.