Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IndexTools is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 IndexTools has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, People & Society, Travel and 9 other categories.

2 mParticle is leading in News & Media, Arts & Entertainment, Shopping, Finance and 2 other categories.


1 IndexTools is leading in most countries, including China, India, United Kingdom, Japan and 22 other countries.

2 mParticle is leading in Canada, United States, Germany, Brazil and 17 other countries.