Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, IndexTools is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 IndexTools has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, People & Society and 57 other categories.

2 mParticle is leading in News & Media, Newspapers, Arts & Entertainment, Finance and 26 other categories.


1 IndexTools is leading in most countries, including China, Germany, United Kingdom, Czech Republic and 26 other countries.

2 mParticle is leading in Canada, United States, France, Brazil and 14 other countries.