In terms of market share, IndieClick is clearly lagging behind, losing to OpenX OpenAds in all segments.
IndieClick has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, People & Society, Shopping and 35 other categories.
OpenX OpenAds is leading in Sports, Religion & Spirituality, Technology News, Games and 11 other categories.
IndieClick is leading in most countries, including United States, Russia, United Kingdom, Germany and 26 other countries.
OpenX OpenAds is leading in Bangladesh and Kenya.