Market Share by Top Websites

1 Yahoo Advertising is leading in Top 100K Sites.

2 In terms of market share, IndieClick is clearly lagging behind, losing to Yahoo Advertising in all segments.

Websites Categories

1 Yahoo Advertising has better usage coverage in more websites categories. Including News & Media, Finance, Investing, Business & Industry and 46 other categories.

2 IndieClick is leading in Arts & Entertainment, Music & Audio, People & Society, Shopping and 23 other categories.

Geography

1 Yahoo Advertising is leading in most countries, including United States, Brazil, Canada, Germany and 29 other countries.

2 IndieClick is leading in Russia, United Kingdom, Turkey, Japan and 10 other countries.