Market Share by Top Websites

1 Yahoo Advertising is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, IndieClick is clearly lagging behind, losing to Yahoo Advertising in all segments.

Websites Categories

1 Yahoo Advertising has better usage coverage in more websites categories. Including News & Media, Finance, Investing, Sports and 35 other categories.

2 IndieClick is leading in Arts & Entertainment, Music & Audio, People & Society, Shopping and 27 other categories.


1 IndieClick is leading in most countries, including Russia, Germany, United Kingdom, Argentina and 16 other countries.

2 Yahoo Advertising is leading in United States, Brazil, Canada, Spain and 12 other countries.