In terms of market share, Infectious Media is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 27 other categories.
Infectious Media is leading in Finance, Shopping, Investing, Antiques & Collectibles and 12 other categories.
Infectious Media is leading in most countries, including United Kingdom, United States, France, Norway and 19 other countries.
Open AdExchange is leading in Denmark, Sweden, Italy and Guatemala.