In terms of market share, Infectious Media is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Internet & Telecom, Religion & Spirituality and 21 other categories.
Infectious Media is leading in Shopping, Antiques & Collectibles, Equestrian, Clothing and one other category.
Infectious Media is leading in most countries, including United Kingdom, Belgium, Czech Republic, Poland and 7 other countries.
Total Media is leading in Israel, United States, Thailand, Brazil and 6 other countries.