In terms of market share, InfluAds is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, Adult, Games and 3 other categories.
InfluAds is leading in Internet & Telecom, Business & Industry, Computer & Electronics, People & Society and one other category.
Kitara Media is leading in most countries, including France, Greece, Hungary, Indonesia and 6 other countries.
InfluAds is leading in United States, Spain, Russia, Germany and 4 other countries.