In terms of market share, InfluAds is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 44 other categories.
InfluAds is leading in Marketing & Advertising, Programming, Web Design, Online Marketing and 13 other categories.
Kitara Media is leading in most countries, including Canada, India, Italy, Malaysia and 12 other countries.
InfluAds is leading in United States, Spain, Germany, France and 9 other countries.