In terms of market share, InfluAds is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 44 other categories.
InfluAds is leading in Marketing & Advertising, Programming, Web Design, Online Marketing and 11 other categories.
Kitara Media is leading in most countries, including United States, India, Germany, Canada and 49 other countries.
InfluAds is leading in Spain, China, Hungary, Pakistan and 3 other countries.