In terms of market share, InfluAds is clearly lagging behind, losing to Kitara Media in all segments.
InfluAds has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Computer & Electronics, Web Design and 15 other categories.
Kitara Media is leading in Arts & Entertainment, Food & Drink, Restaurants & Delivery, Adult and 11 other categories.
InfluAds is leading in most countries, including United States, Spain, United Kingdom, Poland and 12 other countries.
Kitara Media is leading in Canada, Brazil, Singapore, Serbia and 5 other countries.