In terms of market share, InfluAds is clearly lagging behind, losing to Merchenta in all segments.
InfluAds has better usage coverage in more websites categories. Including Internet & Telecom, Business & Industry, Computer & Electronics, People & Society and 16 other categories.
Merchenta is leading in Shopping, Clothing, Health, Products & Shopping and 5 other categories.
InfluAds is leading in most countries, including United States, Spain, India, Russia and 13 other countries.
Merchenta is leading in United Kingdom, Australia, Italy and Malaysia.