In terms of market share, InfluAds is clearly lagging behind, losing to Merchenta in all segments.
InfluAds has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Arts & Entertainment, Computer & Electronics and 36 other categories.
Merchenta is leading in Shopping, Health, Clothing, Home & Garden and 9 other categories.
InfluAds is leading in most countries, including United States, Spain, Turkey, India and 12 other countries.
Merchenta is leading in United Kingdom, Ireland and Malaysia.