In terms of market share, InfluAds is clearly lagging behind, losing to Open AdExchange in all segments.
InfluAds has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Computer & Electronics, Arts & Entertainment and 31 other categories.
Open AdExchange is leading in Shopping, Music & Audio, Real Estate, Law & Government and 13 other categories.
InfluAds is leading in most countries, including United States, United Kingdom, Spain, India and 15 other countries.
Open AdExchange is leading in Denmark, Norway and Sweden.