In terms of market share, InfluAds is clearly lagging behind, losing to Open AdExchange in all segments.
InfluAds has better usage coverage in more websites categories. Including Internet & Telecom, Business & Industry, Computer & Electronics, Arts & Entertainment and 17 other categories.
Open AdExchange is leading in Shopping, Newspapers, Law & Government, News & Media and 7 other categories.
InfluAds is leading in most countries, including United States, Spain, India, United Kingdom and 11 other countries.
Open AdExchange is leading in Denmark, Norway and Sweden.