In terms of market share, InfluAds is clearly lagging behind, losing to Open AdExchange in all segments.
InfluAds has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Arts & Entertainment, People & Society and 31 other categories.
Open AdExchange is leading in Shopping, Travel, Newspapers, Law & Government and 15 other categories.
InfluAds is leading in most countries, including United States, Spain, United Kingdom, Germany and 22 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden, Canada and 4 other countries.