In terms of market share, InfluAds is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, News & Media, Adult and 7 other categories.
InfluAds is leading in Internet & Telecom, Business & Industry, Computer & Electronics, Arts & Entertainment and 2 other categories.
InfluAds is leading in most countries, including United States, Spain, United Kingdom, Russia and 10 other countries.
Total Media is leading in Israel, Taiwan, Colombia, Finland and 2 other countries.