In terms of market share, InfluAds is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Health, Education and 14 other categories.
InfluAds is leading in Internet & Telecom, Computer & Electronics, Arts & Entertainment, Programming and 13 other categories.
InfluAds is leading in most countries, including United States, Spain, United Kingdom, India and 7 other countries.
Total Media is leading in Israel, Brazil, Sweden, Norway and 5 other countries.