Market Share by Top Websites

1 Integral Ad Science is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, InMobi is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 118 other categories.

2 InMobi is leading in Mobile Developers, Photography, Telecommunications, Financial Management and 2 other categories.


1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, France and 67 other countries.

2 InMobi is leading in Korea Republic, Azerbaijan, Morocco, United Arab Emirates and 2 other countries.