Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, InMobi is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 118 other categories.

2 InMobi is leading in Mobile Developers, Photography, Financial Management and Camps.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, France and 60 other countries.

2 InMobi is leading in Egypt, China, United Arab Emirates, Qatar and 3 other countries.