Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, InMobi is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 125 other categories.

2 InMobi is leading in Mobile Developers, Photography, Telecommunications, Camps and one other category.


1 Integral Ad Science is leading in most countries, including United States, Taiwan, United Kingdom, Italy and 83 other countries.

2 InMobi is leading in Lithuania, Indonesia, Azerbaijan, United Arab Emirates and 8 other countries.