Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, InMobi is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 130 other categories.

2 InMobi is leading in Mobile Developers, Photography, Telecommunications and Camps.

Geography

1 Integral Ad Science is leading in most countries, including United States, Taiwan, France, United Kingdom and 72 other countries.

2 InMobi is leading in Indonesia, United Arab Emirates and Uzbekistan.