InMobi is leading in Top 10K Sites and Top 100K Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 98 other categories.
InMobi is leading in Internet & Telecom, Mobile Developers, Photography, Chats & Forums and 6 other categories.
MSN Ads is leading in most countries, including United States, India, Canada, France and 28 other countries.
InMobi is leading in Indonesia, United Kingdom, Japan, Azerbaijan and 7 other countries.