InMobi is leading in Top 100K Sites and Top 1M Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 99 other categories.
InMobi is leading in Internet & Telecom, Mobile Developers, Photography, Chats & Forums and 7 other categories.
MSN Ads is leading in most countries, including United States, India, Australia, Russia and 31 other countries.
InMobi is leading in Indonesia, United Kingdom, Japan, Mexico and 11 other countries.