InMobi is leading in Top 10K Sites and Top 100K Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 100 other categories.
InMobi is leading in Internet & Telecom, Mobile Developers, Photography, Chats & Forums and 7 other categories.
MSN Ads is leading in most countries, including United States, Australia, Canada, France and 26 other countries.
InMobi is leading in India, Japan, Indonesia, United Kingdom and 17 other countries.