InMobi is leading in Top 10K Sites and Top 100K Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 98 other categories.
InMobi is leading in Internet & Telecom, Mobile Developers, Photography, Chats & Forums and 7 other categories.
MSN Ads is leading in most countries, including United States, India, Brazil, Canada and 31 other countries.
InMobi is leading in Indonesia, Japan, Pakistan, Korea Republic and 12 other countries.