Market Share by Top Websites

1 InMobi is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to InMobi in all segments.

Websites Categories

1 InMobi has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 34 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Real Estate and 12 other categories.


1 InMobi is leading in most countries, including United States, Indonesia, India, Azerbaijan and 19 other countries.

2 Open AdExchange is leading in Denmark, Netherlands, Sweden, Norway and 2 other countries.