Market Share by Top Websites

1 InMobi is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to InMobi in all segments.

Websites Categories

1 InMobi has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Computer & Electronics and 39 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 13 other categories.

Geography

1 InMobi is leading in most countries, including India, United States, Indonesia, United Kingdom and 23 other countries.

2 Open AdExchange is leading in Denmark and Sweden.